Custom: everything that's included
Bigger builds, scoped and quoted after your free audit: an estimate builder trained on your prices, a staff helper that knows your procedures, or a website that actually brings in leads.
For shops with a specific job no off-the-shelf tool does well.
AI estimate builder
Your tech takes photos and notes on site. The AI drafts a branded quote from your own price book, flags what it couldn't confirm, and a person on your team approves it before it goes out. Built on the same approach as CheckBids, our product that turns car photos into repair estimates.
How it works
- On site, the tech photographs the job and adds notes, typed or spoken.
- The AI drafts line items from your price book and labor rates, with good/better/best options if that's how you sell.
- It lists anything the photos and notes couldn't confirm.
- Your tech or office reviews, adjusts and approves.
- The customer gets a branded quote, and quote follow-up can take it from there.
The AI never sets a price on its own; a person approves every quote.
What we need from you
- Your price book or a stack of recent quotes
- Your logo, terms and standard options
- A handful of real jobs with photos to test on
What you'll see
Illustrations of the experience, not screenshots. Names, businesses and numbers are examples.
| 50-gal gas water heater, Rheem, supplied | $1,180 |
| Install, haul-away, permit | $640 |
| Expansion tank (code requirement) | $165 |
| Flex lines and fittings | $48 |
| Total | $2,033 |
Real screenshot: CheckBids, our product that reads car photos and listings into an itemized repair estimate. An estimate builder for your trade uses the same engine with your prices.
Staff helper
A private assistant for your team, trained on your price book, procedures, warranty terms and the questions new hires always ask. Techs and office staff ask it in plain English and get your answer, not a generic one.
How it works
- We load your documents: price book, SOPs, warranty and policy sheets, vendor info.
- Your team asks questions by text or in a simple app: "What do we charge for a capacitor swap?" "What's our policy on after-hours call-outs?"
- It answers from your material and shows where the answer came from.
- When it doesn't know, it says so and points to the right person.
- You can update the source documents anytime; the helper updates with them.
Private to your business. Your documents are not used to train anything outside it.
What we need from you
- Your price book, procedures and policy documents, in whatever form they exist
- A list of the questions your team asks most
- Who's allowed to see what
What you'll see
Illustrations of the experience, not screenshots. Names, businesses and numbers are examples.
Helper knowledge base
| Price book | Updated Mar 3 |
| Standard procedures (12) | Current |
| Warranty & policies | Current |
| Vendor contacts | Current |
Website rebuild
A fast, phone-friendly website built to do one job: turn visitors into calls and bookings. Clear services, your service area, click-to-call everywhere, online booking, and the AI chat built in. Fixed small problems can be handled as part of setup; a full rebuild is quoted.
How it works
- We review your current site: speed, phone usability, and whether a visitor can book or call in one tap.
- Small fixes (speed, broken forms, missing click-to-call) are handled as part of your package setup.
- A rebuild is scoped around your services, areas and the way customers actually contact you.
- We launch on your own domain, with chat, booking and lead reply connected from day one.
- Your pages are written to show up for the searches customers in your area actually make.
Quoted after the audit, based on how much of the site needs to change.
What we need from you
- Access to your domain and current website
- Your services, areas, photos and the basics of your pricing
- Any branding you already have
What you'll see
Illustrations of the experience, not screenshots. Names, businesses and numbers are examples.
Free audit, then live in about 1–3 weeks.
Free AI audit
30–45 minutes on where you lose calls, time and money. We agree on exactly what to set up first and confirm the price.
We build and connect
Everything is wired to your phone, calendar, CRM or invoicing tool. You approve every message and rule before a customer sees it.
We launch and run it
Live in about 1–3 weeks. Then we monitor, fix, improve and report, every month.
Questions people ask us
Why are these quoted instead of priced?
Because each one is built around your business: your price book, your procedures, your website. The scope decides the price, and we agree on it after the free audit, before anything is built.
Do I need a package to get a custom build?
No. A custom build can stand on its own, though the estimate builder pairs naturally with quote follow-up, and a website rebuild with website chat.
Who owns the result?
The finished build runs for your business. We confirm the ownership terms in writing before we start.
What about ideas that aren't on this list?
Tell us. We also build complete products from scratch; see custom builds and our work.
Get your free AI audit.
Tell us about your business. In a 30–45 minute audit we'll show you where you're losing calls, time and money, and which AI agent would pay off first. No obligation.
- Email: ia@1modal.com
- Call or text: (480) 669-0480